Is this just LinkedIn ghostwriting?

No. Ghostwriters sell you text. You get a strategic direction, eight campaigns built from it, a branded image with each one, and someone who actually publishes them. The writing is about a third of it.

Do you really post for me?

Yes. You approve the month in one sitting and we schedule and publish from there. Nothing goes out without your approval — but once it's approved, it's not your problem any more.

Is everything generated by AI?

Research, variations and production are accelerated with AI. Positioning, commercial judgement, factual accuracy and final approval are human, every time.

Do you guarantee leads or revenue?

No, and be suspicious of anyone who does. What's guaranteed is that the work keeps coming until it starts conversations.

Why only ten clients?

Because eleven would make it worse. Each client gets a distinct direction, and directions stop being distinct when you're running thirty of them.

What do you actually need from me?

About an hour a month. One call at the start, then one approval pass on the batch. Feedback within 24 hours so the schedule holds.

Any month, no notice period. The pack from every month you've paid for stays yours.

I'm not a fractional exec. Can I still apply?

Probably not a good fit. The whole system is tuned to one buyer selling their own expertise. If you're close — a solo consultant or independent advisor billing at similar rates — apply anyway.

Ten client places · That's the whole business

Your network got you here.

It won't get you the next ten.

Eight on-brand LinkedIn campaigns a month — written, designed, and posted for you. £1,000/month. Less than one day of your rate.

See what a month looks like

For fractional CFOs, COOs, CTOs and CMOs billing £1k+/day.

A consistent presence that starts conversations — or I keep producing at no charge until it does.

Silly mascot: a yellow duck in sunglasses and a tie

STRATEGYPOSITIONINGCOPYVISUALSSHORT VIDEOLANDING MESSAGEHUMAN JUDGEMENTAI SPEEDSTRATEGYPOSITIONINGCOPYVISUALSSHORT VIDEOLANDING MESSAGEHUMAN JUDGEMENTAI SPEED

Proof of execution

The work.

Four campaigns every month, rendered the way LinkedIn renders them. Two brand posts that attach to a buying situation. Two activation posts that convert the minority already in market.

Authority

Elena Marsh

Fractional CFO for scaling UK SaaS & tech founders

1w · Edited · 🌐

ACTIVATION

Your runway says 8 months. Your bank balance says 4. Which one’s lying?

If your cash flow model isn’t built to handle investor-grade scrutiny, it’s not just your numbers that are at risk—it’s your credibility.

As a fractional CFO, I specialise in helping SaaS and tech founders move from financial guesswork to boardroom confidence. That means a 13-week cash flow you can trust, unit economics that actually add up, and a clear path to funding without the cost of a full-time hire.

Turn those tangled spreadsheets into a story investors believe.

Book a discovery call today to get clarity on your numbers.

Activation

Priya Raghavan

Fractional COO for founder-led agencies & professional services

2d · Edited · 🌐

BRAND

51% capacity. You’re paying for 100%.

If you’re running a services firm, here’s a number to check: what percentage of your team’s capacity was actually billable last quarter?

Most founders think they know—until they see the real number. It’s rarely what you expect.

The hidden culprit? Systems that weren’t designed to scale. Work overlaps. Priorities get muddled. Decisions wait in queues.

It doesn’t just hurt your margin. It creates a culture where your team second-guesses instead of moving forward.

The fix isn’t more hours. It’s a delivery model where every hour counts.

Brand

COO campaign — an abandoned meeting room, work left mid-flight.

Authority

Tom Beckett

Fractional CTO for non-technical founders

2d · Edited · 🌐

BRAND

The agency promises 'clean code'. Would you know if it wasn’t?

Here’s a simple test: ask your developers to name the last piece of technical debt they deliberately added.

If they say 'we don’t have any', that’s your red flag. Every build involves trade-offs—speed vs. scalability, features vs. maintainability. No debt means no strategy.

Good teams can explain the risks they’ve taken and why. Bad teams just tell you it’s fine.

Fractional CTO leadership isn’t about writing code. It’s about knowing when the code you’ve paid for is writing your future—or writing you off.

Brand

Nadia Okonjo

Fractional CMO for UK B2B companies with an in-house team

1w · Edited · 🌐

ACTIVATION

£120K+ for a senior hire — and the pipeline is still empty?

If you're considering a full-time CMO or Marketing Director hire, ask yourself this: is the problem execution, or does the market still not 'get' your business?

An unclear position costs more than just the salary. It means campaigns fail, prospects disengage, and the marketing team you’ve hired spins its wheels.

As a fractional CMO, I fix that first. Positioning, messaging, and a channel plan your team can actually execute.

Two days a week. No full-time overhead. No wasted effort.

Book a call — and let’s make your marketing team effective.

Activation

All shipped this month.

Illustrative concept — not client work.

The Authority Engine

£1,000 a month. Ten places.
That's the business.

One strategic direction, expressed eight ways, published to your LinkedIn while you get on with the work you actually charge for.

Monthly

£1,000/month

One day's billing. Every month handled.

Ten clients maximum. Cancel any month.

What you get

Eight campaigns a month

Concept, copy and a branded image for each. Not eight posts. Eight ideas.

Posted for you

Approved, scheduled and published to your LinkedIn. You approve. You don't touch the rest.

A territory, not a content calendar

One strategic direction, chosen from several, then expressed eight different ways.

A branded image every time

Designed around the idea, not pulled from a template library.

Quarterly landing-page refresh

Hero, offer structure, proof prompts and calls to action.

Monthly one-pager

What went out, what it did, and what conversations it started.

48-hour batch turnaround

The month's campaigns land in two days, not three weeks.

The pack

An archive of every campaign — concept, copy, image — kept for you. Yours if you ever leave.

The difference

Most people sell you words.
Then leave.

Most people hand you a doc and disappear. Silly ships it, tracks what it started, and tells you what to do next. You approve everything before it goes out — nothing is ever published without you.

How it works

Every month. Three acts.
Very little theatre.

Week 1

Find the angle

We look at your category, your competitors, the clichés everyone else is repeating, and the one thing you can credibly own that they can't.

48 hours

Make the month

Eight campaigns — concept, copy and branded image — built from one direction so they compound instead of competing. You approve them in one sitting.

All month

Put it in the wild

We schedule and publish, watch what the market responds to, and tell you what deserves to happen next month.

Meetings: few. Thinking: excessive.

The standard

Dull isn’t a taste problem.
It’s a budget problem.

Only about 5% of a B2B category is in-market at any moment. A feed of ‘book a call’ posts is addressed to one person in twenty.
— Ehrenberg-Bass / LinkedIn B2B Institute
Dull advertising needs 2.6× the spend to move the same share. Interesting work generates 6.1× more growth.
— System1 / Peter Field
48% of ads provoke no emotion at all. B2B is the worst offender.
— System1
What wins isn’t being different. It’s being recognisable, ownable and repeated.
— Byron Sharp, Ehrenberg-Bass

Machine

Speed

Research acceleration
Pattern analysis
Variations
Repurposing
Production assistance

Human

Judgement

Positioning
Taste
Truth
Commercial judgement
Final approval

Every campaign is checked against your own category’s clichés before it reaches you. If a competitor could run it with their name swapped in, it doesn’t ship.

Portrait pending

Founder

Built by an operator, not an agency.

Not an agency? Good.

Sri has spent more than 17 years building technology products and service businesses. Silly doesn't run on a folder of templates — it runs on a campaign studio he built, which is why a month of work takes 48 hours instead of three weeks.

The objective is not more content. The objective is a better commercial idea, expressed repeatedly and unusually well.

Qualification

Silly is for about ten people.

Good fit

You're a fractional CFO, COO, CTO or CMO
You bill £1,000+ per day
Your network brought you this far and has gone quiet
You know you should post, and consistently don't
You'll approve a month of campaigns in one sitting
You'll give feedback within 24 hours

Poor fit

You want 100 generic posts
You genuinely enjoy writing your own content
You need product photography or video
You can't substantiate your claims
You expect booked calls in week one
You want the cheapest possible supplier

Still here? Excellent. You may be slightly unreasonable too. Nine places left this quarter.

The anti-agency guarantee

Conversations,
or I keep going.

If three months of campaigns haven't started conversations with the people you want to work with, I keep producing at no charge until they do.

This covers effort and continuation — not a guaranteed number of leads, customers or sales. Nobody can promise that, and anyone who does is lying.

Read the guarantee terms

Frequently asked

Reasonable questions.
Direct answers.

The last section

Ten fractional execs get to be
impossible to ignore.

Bring the expertise. We'll fix the message.

Applications reviewed personally. No automated sales ambush.

Or keep burning money on marketing nobody notices.